I've always wondered about how Ad agencies come up with by-lines for various companies and the products and services.

Maybe the ones that eventually see the light of day are only the half-truth (Ardh Satya!)
Here's my view on what would be the whole truth .. and nothing but the truth? .. I've been reading up on too many legal issues of late ;-)

So, here goes.. read this as ...

The Company/Product...
... followed by the official by-line ...
.. and then my version of the whole truth .. enjoy!

MRF
The tyres we race are the tyres you buy
… so don’t complain if they look worn out !

ICICI Prudential
We cover you at every step in life
... but once you die …

DSP ML Equity Fund
Discovering Value
…err, that is to say, we’re still looking, haven’t found it yet!

Domino’s Pizza
The Pizza delivery experts
..now only if we could be the “cooking” experts …

Naturals
The Ice-cream of Juhu
So please excuse the grains of sand!

Lakshya Advertising
Think. Aim. Achieve.
… now if only WE could that ourselves …

Manikchand’s Oxyrich
For those who never compromise
... from those who DO !

Barclays
First bank in the world to introduce ATMs
… and we still haven’t got it right !

SBI Banks
Pure banking. Nothing else.
What? …you expected more??

Ultratech Cement
The Engineer’s choice
but we actually need to be the Builder’s choice!

HDFC Standard Life Insurance
Sar Utha Ke Jiyo
Magar neeche “fine print” mat padho …

MTNL
MTNL hai to sahi hai
Boss, sahi hai ... sahi banaya …

BRU
Happiness begins with BRU
... and ends in acidity

BPL Mobile
Live wire free
We haven’t got too many strings attached either !

Compaq
Kal tumhara hai.
Aaj ki baat mat karo.

Vijay Sales
Where Mumbai shops.
Where? Don’t ask us? We don’t know!

Air Deccan
Simplyfly
Got it? Just fly – and don’t ask for more!

Singapore International School, Mumbai
Ready for the world. Ready for the Future.
Now, if only we could be ready for Mumbai…

Subhikhsha
Bachat Mera Adhikaar! Subhiksha Mera Abhimaan!
Lekin itna lambaa byline kisko rahega dhyaan ?

Colgate
No. 1 Brand recommended by Dentists
They may recommend it, but do they use it? Naah !

Raymond
The Complete Man.
If he’s already so complete, where do WE fit in??

HDFC Home Loans
With you. Right through.
All the way. Till you don’t pay up.

Dr. Batra’s Multispeciality Homeopathy
Where patients come first
.. and are taken in last, after all the VIPs!

Kohinoor Electronics Store
Your PriceLESS stores.
Your Price, Less stores. Our Price, More Stores.

India Post
Anytime. Anywhere.
That’s why your letters get lost!

Union Bank of India
Good people to bank with.
Tell us who they are, and we will also bank with them!

HDFC Bank
We understand your world.
But our own world is a maze!

Big Bazaar
Isse Sasta Aur Kahin Nahi.
Hum Price ki baat nahi kar rahe hai.. saste quality ki baat hai …

SONY MONY Electronics
Bada dil. Badi Jagah
Bada Ad. Badi Price.

Timesjobs.com
Because you are worth more.
.. to us, in expanding our database.

Bajaj Fans
Incredibly Fast
…in wearing out.

Club Mahindra Holidays
Fun. Family. Forever.
Forget. Facilities. Fast.

Bisleri
The sweet taste of purity
..is missing from our products

and, to conclude, with my pet peeve ...

Electricity Conservation Drive
I Will. Mumbai Will.
Paying their Bills, there’s nothing left to “Will”